Hola Mijas!  

Just checking in on how y'all are doing! We're also here to let you in on something that hasn't been so secret. In case you missed it, las jefas of Hija de tu Madre and Rizos Curls are getting together for a very special collab booth and capsule collection at this year's Beautycon in LA! 

Presenting LAtina Beautycon LA Activation! With LAtina, the LA based brands are on a mission to create more representation for one of the beauty industry's most influential customer, Latinas / Latinxs. 

LAtina is a love letter to the women of LA, to their hustle, and culture. The LA you don't see represented on mainstream media. Hija de tu Madre and Rizos Curls invites you to join in and celebrate their love for Los Angeles, the city that has inspired them to #makejefamoves and hopes to inspire you as well. 

From the Paleta cart photo op to the mercado bags, Las Jefas are aiming to provide an experience of the real LA this August 10 + 11 click here to get your ticket! You might wanna hurry though, these tickets are going FAST!