A jefa with a dream

I'm Patty Delgado the founder, CEO and designer of Hija De Tu Madre, a Latina lifestyle brand. Hija De Tu Madre designs apparel, accessories, and stationary for women that take their culture everywhere.

I am the daughter of two Mexican immigrants, and I always had a hunger for culture, belonging and representation. So in 2016, with $500 (yes, just $500) and a mission to make fashion more inclusive of the modern Latina experience, I launched Hija De Tu Madre.

I am a self-taught designer committed to incorporating a lil bit of my identity in every product I create. Today, Hija De Tu Madre has sold to over 30 countries, and continues to prove to the world that Latinx is the new mainstream.

This is what REAL Latina representation.

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