Black Friday ENDS SOON!
FREE GOLD NECKLACE! 🔥
With a purchase of $100 or more.
MUY BOSSY
SMASHBOX x HIJA DE TU MADRE BEAUTY BOX💄
Our makeup collaboration with Smashbox is here!
NEW!
MAKE IT SWEET 🍒
NEW! Cherry Hoodie and LIMITED EDITION Sweatpants.
START OVER WITH OUR
MUY BUSY 2021 PLANNER
2020 is cancelled. 2021, let's try again.
LATINA MINI HOOPS
HOOPS ARE LIFE 🤩
I didn't ask to be born Latina. No mas tuve suerte.
WE'RE ON A MISSION TO...
LATINAFY YOUR LIFE 💖
SHOP ALLYOU'RE LA JEFA
BOOKED, BUSY & BOSSY 💅
We got all the tools for you to #MakeJefaMoves.
send pics
selfie check 📸
We're creating REAL Latina representation, one selfie at a time. Join our movement?
MAKE A STATEMENT 🗣
GOLDEN CHICA ✨
Latina Necklace
$46.99
Jefa Necklace
From $36.99
Ya Me Voy Keychain
$25.99
Jefa Hoops
From $48
Bruja Hoops
From $48
WEAR YOUR CULTURE 🌎
Perú Bandera Jacket
$170
