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Founded by Patty Delgado, National Jefa Day is a holiday designed to celebrated Latina jefas! Created & founded in 2021, National Jefa Day celebrates the hustle of Latina women. 

Save the date!
Celebrate National Jefa Day on March 31st in Los Angles (address TBA). 
A Latina cultural event where you will be able to connect with other jefas, celebrate your jefa moves AND level up your small business. 

Join us for a day of jefa education & celebration. 

What will I learn at National Jefa Day?
You will gain access to small business and career education, such as business marketing, personal branding, and how to launch business. And you'll learn how to be the best YOU! Don't forget to attend our confidence and personal development workshop.

What kind of entertainment with be at National Jefa Day?
A line up of Jefa-owned restaurants, DJs and artists! 

Will I be able to shop Hija De Tu Madre at National Jefa Day? 
YES! Visit our Hija De Tu Madre pop up shop at the event! Be sure to shop our limited edition National Jefa Day t-shirts, notebooks & stickers! 

TEXT JEFA TO 842-64 TO GET YOUR NATIONAL JEFA DAY EVENT DETAILS